GUIDANCE It's one thing to be motivated, and move heaven and earth to get what you really want, and quite another to feel entitled to it because you want it and be therefore demanding. Sometimes this distinction is not honored and/or not recognized. Sometimes frantically wanting something makes you feel justified, but you're being an ignoramus. You can't force demand for what you are selling; you have to advertise when it's not selling: There's that distinction again! Sometimes what we re...