Guidance Perception is our study today. Whether we perceive something as silly or solid determines our direction. Unfortunately, our direction is also a factor in our view of the world. Our direction creates assumptions, and those assumptions are an inertia factor that keep us on course no matter where we are headed on that course. Sometimes perception is extra-sensory and sensible: Hunches can be brilliant and research can be misleading. Our message today is: So where are we headed? Let's take...
